The project is distinguished by a simple-line-design bringing fluidity to the space and by the high degree of space flexibility in the showroom, allowing it to function as six distinct scenarios.

The walls are designed as curving planes and soften the building’s irregular form. Within the showroom, the mobile wall functions both as a divider and background depending on its location and position. The space is acoustically equipped to accommodate two or three simultaneous meetings or to function as a single space.

Materials used in the project reflect VF’s corporate image and the harmonization of its distinct brands consisting of Lee, Riders and Wrangler. Of special interest are the use of steel and glass within the reception area and showroom, complemented with slate and wood floors which also serve to reinforce the spatial concept and VF’s image.

Edificio Reforma Plus, Piso 7

Avenida Paseo de la Reforma

Lomas de Chapultepec, México, D. F. 

Project date: 2000